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This profession covers individuals who are located within an advertising agency or in-house department. Responsibilities can also include account management, media planning, creative, production and budgeting. Online advertising responsibilities are also covered by this profession.
This profession covers individuals who are responsible for the brand management of either products or services. Brand management includes promoting products and services as well as creating their individual identities.
This profession covers individuals who are involved with the channel management responsibilities of a product or service, including partnerships and licensing issues. Channel management is defined as the marketplace where products or services are sold. For example, the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry it is sold to, and/or to which segment (young adults, families, business people).
This profession covers individuals who have management or oversight responsibilities within the Marketing function. The individual may also have oversight responsibilities for multiple functions.
This profession covers individuals who are involved with event planning. The focus of this profession is primarily corporate, i.e.. seminars, trade shows and incentive programs. Social event planning is not covered.
This profession covers individuals who are graphic designers or web content developers who spend time mainly on print and web graphic design, not usability or application development. This profession does not cover web masters.
This profession covers individuals who create and execute communication plans to support the launch of new products or services. These positions also leverage databases to target messaging campaigns to potential users or customers.
This profession covers individuals who conduct market research to determine the potential success of products or services. These positions can be located within a company or an external research firm.
This profession covers individuals who are in charge of managing an existing product, or are in charge of developing new products. This includes tasks such as promotion and maximizing profitability.
This profession covers individuals who are involved with public or government relations, or lobbying. These professionals promote individuals or groups by writing and releasing favorable publicity materials to communications media.
This profession covers the design, development and execution of site architecture and navigation. This includes maintenance, redesigns and upgrades for both external and internal websites