1. Develop and direct global communications strategies that provide news and information to the
Company’s internal and external stakeholders, and implement tactics that disseminate the Company’s
mission, vision and vales and programs
2. Identify and manage opportunities to promote the Company and its products through trade industry
associations, product placement opportunities, and CEO publicity opportunities, among others.
3. Work collaboratively with the U.S. Marketing division to develop strategic media programs for top
brands and licenses targeting consumer, trade and home media.
4. Organize and direct all crisis communications programs in the U.S. and internationally, including
employee communications, supplier and customer relations, and media outreach.
5. Develop and maintain a Corporate Social Responsibility strategic initiative designed to strengthen the
Company’s commitment to its employees and the communities in which it serves, through volunteer
opportunities, fundraising and/or product donations.