Position Summary:
Responsible for all activities related to conceptualizing and implementing market
strategy and achieving marketing targets. Specific responsibilities include business and
market development; market research and planning; strategic direction for promotion
and advertising; coordination with sales.
Essential Functions/Major Responsibilities:
1. Develops the annual marketing plan and the strategies; tactics and resources
necessary to achieve system and goals.
2. Provides leadership and supports the design, development, and implementation of
products and service lines.
3. Ensures all marketing communications are coordinated, support marketing plan
objectives and are an effective expenditure of resources.
4. Interacts regularly with executive team and functional heads to ensure that
company’s marketing priorities are aligned with total company direction.
5. Provides marketing skills and expertise to the company by building, developing and
managing a marketing team capable of carrying out the necessary marketing
strategies and tactics.
6. Develop and manage marketing budgets, and oversee the development and
management of internal operating budgets.
7. Works closely with global counterparts to ensure consistent branding and leveraging
of products. Leads marketing efforts on global brands contained in their portfolio.
8. Presents strategic and tactical plans to executive management as requested.
9. Establish and implement short- and long-range departmental goals, objectives and
operating procedures.
10. Represent the company at various business meetings and trade shows to promote
the company in a positive, professional manner.
11. Manage subordinate staff to achieve corporate, functional, departmental and
personal objectives.
12. All other duties as assigned
Experience, Competencies, and Education:
1. Related Bachelor’s degree, MBA or Masters Degree preferred.
2. 10-15 years of experience and a demonstrated track record of accomplishments in
classical marketing for a consumer products company.
3. Broad functional experience in areas of strategic planning and marketing, business
and market development and market research and planning for a consumer products
company.
4. Exceptional written and verbal communications ability.
5. Ability to motivate teams to produce quality materials within tight timeframes and
simultaneously manage several projects.
6. Ability to participate in and facilitate group meetings.
Physical Demands & Work Environment:
The physical demands described here are representative of those that must be met by
an employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the
essential functions.