University degree in Marketing, Communications, Advertising or related field, and 8 years of professional marketing experience with prior marketing experience program managing marketing strategy and advertising campaigns.
Strategic Management experience with oversight of advertising campaigns through corporate marketing or outside agency experience.
Strong business and marketing strategy acumen.
Customer Focus - provides friendly customer service focusing on understanding customer needs and delivering customer satisfaction.
§ Motivates and supports others to consistently meet customer needs and provide superior customer service.
§ Monitors customer service provided by the team and customer commitment to the company and quickly addresses issues.
§ Ensures customer convenient solutions meet both customer and company needs.
Flexibility - Adapts to changing circumstances, accepts new ideas and change initiatives, and deals with ambiguity. Views change positively, acts as a change agent, tailors own style to work effectively with others, and develops change initiatives with proven results.
§ Ensures the team is aware of change in UL, provides open responses to questions and helps others feel comfortable with ambiguity.
§ Explains and articulates importance and necessity for change.
§ Motivates others to identify opportunities for improvement.
Drive for Business Results - Sets high standards for quality and integrity. Consistently achieves results. Keeps up to date with competitor information and market trends, identifies business opportunities for UL and demonstrates financial and profit awareness.
§ Motivates the team to achieve high levels of quality and integrity.
§ Tracks expenditures to monitor team's performance and profitability.
§ Promotes UL offerings beyond traditional services.
Initiative & Decision Making - Takes responsibility and initiative for actions, projects and people. Acts with confidence and a sense of urgency. Considers facts, data and information and can make decisions using limited information when circumstances require it. Supports and acts on decisions that have been made.
§ Holds others accountable.
§ Motivates the team to work autonomously and handle problems.
§ Stands by the actions of the team.
§ Makes difficult tactical decisions even when all the information is not available.
Communication - Communicates clearly and fluently, expressing opinions, information and key points of an argument, speaking with confidence, and responding quickly to reactions and feedback. Projects credibility, gaining clear agreement and commitment from others by promoting ideas. Understands when to utilize different modes of communication.
§ Quickly gets to the point in communications.
§ Adapts own interpersonal style and the content of the message to the audience.
§ Responds quickly and effectively to unforeseen questions or challenges.
§ Assumes responsibility for the team's prompt response to communications and questions.
Collaboration - Works in collaboration with others by building team spirit, supporting team members, and acknowledging contributions in order to promote UL success. Establishes good relationships with customers and colleagues at all levels and builds wide and effective networks of contacts inside and outside UL. Reaches timely consensus.
§ Leads the team in collaborating with others and ensuring success.
§ Takes action to reduce anger and frustrations of others.
§ Builds networks to promote organizational success.
§ Quickly builds rapport and consensus with the team.
§ Understands how others' perceptions influence their behavior.
Respect for Others - Demonstrates an interest in and understanding of others. Supports and cares for others, and develops an awareness of own strengths and weaknesses. Always displays courtesy, politeness, respect, and candid openness with others.
§ Ensures that everyone has an opportunity to be heard.
§ Supports others who constructively express their opinions.
§ Treats all employees fairly and respectfully.
Discourages favoritism among staff, clearly discourages favoritism in all work situations.
Analyzing & Problem Solving - Applies specialist and/or technical expertise and probes for further information or greater understanding of work related problems. Makes rational judgments from available information and analyzes and produces workable solutions to a range of problems.
§ Leverages the knowledge and expertise of the team.
§ Seeks opportunities for the team to engage in continual professional development and cross-training.
Planning & Organizing - Sets clearly defined objectives and designs detailed plans and strategies to achieve results. Managers own and others' time effectively by identifying and organizing resources needed to accomplish tasks. Monitors performance against deadlines and milestones, and works to realize UL goals.
§ Organize team's time effectively.
§ Prepares for all situations, sets clear agendas, and plans all work in advance.
§ Puts contingency plans in place to avoid potential risks/issues.
Leading & Engaging - Motivates, empowers and provides others with development opportunities and coaching. Recognizes and rewards the contributions of others. Provides clear direction, sets standards for work and delegates work appropriately.
§ Empowers others to take on tasks with little supervision.
§ Delegats tasks appropriately.
§ Frequently evaluates and reviews team performance.
§ Identifies development needs in others and ensures they are aware of the resources available for their learning and development.
§ Provides feedback to team in terms of the Critical Behaviors for Success.
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