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Job Title: Director of Marketing

Company Name: Enesco Group Inc.
Location: Itasca, IL
Profession: Department Head or Executive

Job Description:

 


 




Role:



The Director of Marketing will lead the development and implementation of long-term strategic


marketing plans including brand positioning and program plans for brand categories. This position is


focused on the achievement of revenue and profitability goals for brand categories.



Responsibilities:



1. Analyze and identify opportunities for brand growth.


2. Responsible for establishing clear brand strategies and communication objectives.


3. Responsible for driving strategies for the areas of design and product development and


identifying the product groupings.


4. Develop short and long-term business strategies, marketing programs, and sales


volume/spending projections for annual and long-range business plans.


5. Lead execution of new product innovation and product improvements.


6. Manage brand P&L and define parameters including inventory management.


7. Completes analysis of market, key customer, competitive trends and other opportunities for


brands, with the overall objective of meeting/exceeding budgeted sales and profit.


8. Monitor business trends, identify opportunities and communicate recommendations for brand


growth.


9. Responsible for Brand Communication to leverage brand efforts and plans to generate sales for


the channel.



Experience, Competencies and Education:



1. Bachelors Degree required, MBA preferred


2. 8+ years marketing experience required


3. based on sound, practical judgment, experience, and common sense.


4. Experience in Brand Strategy development


5. Highly motivated, ability to thrive in a growth oriented and fast paced environment


6. Excellent written and verbal communication skills


7. Leadership and results driven


8. Leadership, creativity, and analytical skills



Physical Demands & Work Environment:



The physical demands described here are representative of those that must be met by an employee to


successfully perform the essential functions of this job. Reasonable accommodations may be made to


enable individuals with disabilities to perform the essential functions.



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Light physical effort equal to frequent lifting or moving of lightweight materials.



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Regularly required to sit or stand, bend and reach.




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