Essential Functions/Major Responsibilities:
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Manage all in house lists including providing insight into list acquisition
campaigns, overseeing list quality and ensuring proper list usage across all
channels of the company
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Work with cross functional teams to plan and execute direct marketing
campaigns that drive revenue and improve ROI
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Support in the development of a list segmentation strategy across all channels of
the business
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Establish and track campaign milestones and provide pre and post campaign
reporting analysis
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Utilize database marketing knowledge to continually evaluate and improve
campaign effectiveness
Experience, Competencies, and Education:
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Bachelor’s degree in marketing or related business field
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Minimum of 4 years of direct response or direct marketing experience
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Proven track record in ………………….
Physical Demands & Work Environment:
The physical demands described here are representative of those that must be met by
an employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the
essential functions.
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Light physical effort equal to frequent lifting or moving of lightweight materials.
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Regularly required to sit or stand, bend and reach.