JOB SUMMARY:
As a vital member of the Customer Strategy team, the Customer Strategy Manager provides works closely with executive leadership to identify, influence and implement customer-centered growth initiatives. The Customer Strategy team is part of the Strategy & Customer Insights group (which also includes the Customer Analytics, Customer Research, and Performance Measurement teams) and works with all parts of the organization including Marketing, Merchandising, and Store Operations to create customer-driven growth initiatives. Candidates will need to demonstrate the ability to initiate and then lead efforts that
(a) generate customer insights from available data sources (e.g., customer databases, primary market research, etc.),
(b) use those insights as the basis for generating new corporate initiatives, and
(c) initiate and oversee these change initiatives within the organization.
RESPONSIBILITY:
The Customer Strategy Manager will partner both with other teams within the Strategy & Customer Insights group including Customer Analytics, Customer Research, and Performance Measurement and with the broader organization including Marketing, Merchandising, and Store Operations. The Customer Strategy Manager will both leverage the existing work by their partners in the Strategy & Customer Insights group (i.e., Customer Analytics, Customer Research, and Performance Measurement) as well as initiate original insight development efforts; the latter could span the identification/development of new data sources to applying new insight development approaches to existing data. They may lead members of the Customer Strategy team in the development of additional insights from the available data, while leveraging the Customer Analytics, Customer Research, and Performance Measurement teams for more complex analysis. The Customer Strategy Manager will be expected to develop original customer insights that will be the basis for customer-driven growth initiatives (e.g., multi-channel direct marketing, store-level merchandising strategy, marketing spend effectiveness). Finally, they will be active leaders of these initiatives as they are taken from concept through testing, at which point it is assumed they will be handed off to their long-term business owners in the organization.