regional Director - Strategic Account Management
Sales | Chicago, IL, United States
Ask Sponsored Listings (ASL) is a leading provider of targeted pay-per-click advertising in North America. Our network brokers more than 15 billion ad requests each month between distribution partners and advertisers. ASL is an operating unit of IAC. IAC is a leading internet company with more than 35 fast-growing, highly-related brands serving loyal consumer audiences.
Ask.com is an operating business of IAC (NASDAQ: IACI). Fortune magazine recognized IAC as the most admired company in the Internet Services and Retailing industry for 2007 and 2008.
Summary
* Responsible for maintaining and growing team of account managers
* Responsible for the day-to-day management and customer satisfaction of assigned advertising contracts;
* Responsible for the maintenance, optimization, development and growth of top-tier accounts under management;
* Have a comprehensive understanding of the search landscape, bid management offerings, effective use of the available levers to manipulate performance, and benchmark metrics to deliver appropriate results vs. client strategies and objectives;
* A firm understanding of what drives the market, maximizing distribution corridors, staying within the parameters of a client’s ROI goal;
* Responsible for effectively managing client expectations;
* Responsible for the regional revenue goal;
* Assess priorities of respective team and adjust the balance of resources accordingly;
* Develop, execute and maintain an ongoing plan to identify growth opportunity;
* Responsible for communicating and maintaining the (1) team's understanding of ASL , (2) its applicability and benefit to the search market, and (3) the requirements for a campaign’s long-term success.
* Work in tandem with other Acct. Managers and Sales Directors to strategize;
* Follow and enforce all processes outlined by Client Services & Sales Management;
* Be a facilitator for ASL by distinguishing our products/audience from the marketplace;
Responsibilities
* Brainstorm optimization strategies for top tier accounts with the assigned Client Services team;
* Involved in the pre-launch strategy as well as participating in the kick-off and initial status call;
* Solicit, document and effectively communicate client feedback to management;
* Meet with top tier clients face to face at least 1x/quarter;
* Work in tandem with internal groups to maximize client ROI and communicate market demands;
* Participate in client meetings and industry events to cultivate relationships;
* Identify strategic accounts within the region;
* Analyze new deal feasibility and risk factors;
* Track managed accounts within the region and understand top line status of each account;
* Need to meet 1-on-1 with each member of the group to discuss the current state of managed accounts;
* Aggregate weekly reporting to management for managed accounts;
* Hire, train and mentor professionals. Provide team with the tools necessary for success.
* The Regional Director maintains the flow and integrity of internal processes.
Required Experience
* PPC Bid management and analysis
* PPC platform experience
* Strong technical and financial analytical skills
* Excel proficiency required
* Account and people management experience
* Experience in a fast-paced, dynamic work environment
* Online Marketing
* Ad Sales
Professional Skills
* College degree
* 3+ years of Client Services experience.
* 1+ years of bid mgmt experience and campaign development
* 2+ years of people management experience
Location: Chicago, IL